Monday, March 17, 2008
E-mail Marketing Services Compared

Here is a useful feature that compares and reviews the top 10 e-mail marketing services. Top choice is iContact, followed by Constant Contact and Benchmark.

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posted by Robert Ambrogi @ 10:02 PM, , links to this post

Thursday, December 27, 2007
Low Cost, High Return Marketing Tool

The New York Times makes it official: Blogging’s a Low-Cost, High Return Marketing Tool for small businesses, including law firms.

All together now: Duh-uh!

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posted by Robert Ambrogi @ 8:31 PM, , links to this post

Monday, November 05, 2007
New Service Helps Lawyers Navigate Rankings

According to the blog launched today, RankingsForLawyers, there are more than 700 different lists that rank lawyers in the United States. While any lawyer can name at least some of these lists -- such as Best Lawyers and Super Lawyers -- keeping track of all of them is an overwhelming task. That is the idea behind this blog and the new service it accompanies, RankingsForLawyers. Unveiled today by the legal-marketing firm Jaffe Associates, the service promises to help law firm marketers keep track of the many ranking opportunities and decide which they should pursue. (Full disclosure: I am a former vice president of Jaffe.) From the announcement:
"RankingsForLawyers gives legal marketers the knowledge they not only need to stay on top of all of the directories and ranking opportunities -- national, regional, and local -- but also to better identify those that have true value for the firm. It also provides useful guidance in managing key deadlines."
The announcement offers interesting numbers showing how pervasive these rankings have become:
At the RankingsForLawyers site, you can sign up to receive a report compiled by Jaffe listing all of the publication opportunities and publication dates of current rankings and awards published by media outlets and other organizations.

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posted by Robert Ambrogi @ 1:26 PM, , links to this post

Wednesday, January 24, 2007
Workshop: Advanced ADR Marketing

On Tuesday, Jan. 30, I will be part of a panel presenting a workshop in Boston on Advanced ADR Marketing sponsored by the New England chapter of the Association for Conflict Resolution. The program will focus on using the Internet to build an ADR practice, with particular focus on blogs, e-newsletters and podcasting. I am honored to be in the company of three stellar co-panelists:
The program takes place at Suffolk University Law School in Boston. It begins with networking at 2 p.m. and the panel from 2:30 to 4:30. Registration is $40 for NE-ACR members, $50 for nonmembers and $25 for students. Suffolk students may attend at no cost. More information and registration materials are here.

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posted by Robert Ambrogi @ 9:58 AM, , links to this post

Thursday, December 14, 2006
Survey ranks top 50 firms in legal marketing

The newsletter Marketing The Law Firm, a publication of ALM's Law Journal Newsletters, today released the results of its second annual MLF 50 -- The Top 50 Law Firms of 100+ Attorneys in Marketing and Communications. Topping the list are:
  1. Duane Morris
  2. Goodwin Procter
  3. Jenner & Block
  4. Sonnenschein Nath & Rosenthal
  5. Goulston & Storrs
  6. Manatt, Phelps & Phillips
The listing is compiled by Elizabeth Anne "Betiayn" Tursi, the newsletter's editor-in-chief. Firms are ranked based on several criteria, including: marketing strategy, measurable results, marketing department stats, communications/public relations/media relations, commitment, advertising and visual communications, Web site and firm blogs, client service programs and outreach.

Subscribers to Marketing the Law Firm can view the survey as part of their subscriptions. Non-subscribers can view it with a payment of $15.

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posted by Robert Ambrogi @ 9:21 PM, , links to this post