Thursday, December 14, 2006
Survey ranks top 50 firms in legal marketing

The newsletter Marketing The Law Firm, a publication of ALM's Law Journal Newsletters, today released the results of its second annual MLF 50 -- The Top 50 Law Firms of 100+ Attorneys in Marketing and Communications. Topping the list are:
  1. Duane Morris
  2. Goodwin Procter
  3. Jenner & Block
  4. Sonnenschein Nath & Rosenthal
  5. Goulston & Storrs
  6. Manatt, Phelps & Phillips
The listing is compiled by Elizabeth Anne "Betiayn" Tursi, the newsletter's editor-in-chief. Firms are ranked based on several criteria, including: marketing strategy, measurable results, marketing department stats, communications/public relations/media relations, commitment, advertising and visual communications, Web site and firm blogs, client service programs and outreach.

Subscribers to Marketing the Law Firm can view the survey as part of their subscriptions. Non-subscribers can view it with a payment of $15.

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posted by Robert Ambrogi @ 9:21 PM,

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