Thursday, May 05, 2005
Blogging and the Bottom Line
Law.com today features my article, Blogging and the Bottom Line, which originally appeared in ALM's Legal Tech newsletter. Here's a sample:
"Pick an area of law -- trademark, employment, appellate, whatever -- tack "lawyer" onto it, and search the phrase on Google. Odds are, a legal blog will be among the top-ranking results -- often at the top of the list.
"At a time when talk of online marketing invariably turns to the pseudo-science of search-engine optimization, many law firms are missing an often more sure-fire route to the top of the search-engine heap -- blogging.
"And higher search ranking is just one of the marketing advantages blogging offers lawyers -- all for little or no cost and with virtually no technical knowledge required."
posted by Robert Ambrogi @ 3:16 PM,
1 Comments:
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At 11:55 AM,
Lawgirl said...
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Loved your article - very helpful. I'm new to blawging and I am still learning about syndication. Thanks to your article, I realized I needed to get desktop delivery for my favorite blogs, which I did through Bloglines.
Here is a post from my blawg linking to your article:
http://onfirmground.blogspot.com/2005/05/finally-im-real-lawyer.html
